The CRM built for
real estate teams
Manage leads, automate follow-ups, track inventory, and close deals faster — all in one platform built specifically for builders and brokers.
Everything your sales team needs
From lead capture to booking confirmation — Setu covers the entire real estate sales cycle.
Lead Management
Capture leads from Facebook, Google, Instagram, and manual entry. Unified timeline tracks every call, note, and follow-up.
Kanban Pipeline
Drag-and-drop leads across stages. See pipeline value at a glance with transition validation to prevent skipping steps.
Automation Engine
Auto-assign leads by round-robin or load balancing. Trigger follow-ups, notifications, and status changes automatically.
Reports & Analytics
Funnel analysis, team performance leaderboards, source effectiveness, revenue forecasts, and scheduled PDF/Excel reports.
Inventory & Booking
Track units and categories. Generate quotations, manage bookings with approval workflows, and record payments with receipts.
Multi-Channel Comms
Send WhatsApp messages via Meta Cloud API, SMS via MSG91, and branded emails via SES — all from the lead detail page.
Global Search
Cmd+K command palette to instantly find leads and users across all projects. Recent searches and status badges included.
Calendar & Tasks
Schedule follow-ups, log activities, and manage tasks with due dates. See everything on a unified calendar with color-coded events.
Enterprise Security
JWT with refresh rotation, capability-based RBAC, encrypted credentials, rate limiting, audit trails, and GDPR data export.
How It Works
Get your team up and running in three simple steps.
Set Up Your Tenant
Create your organization, add projects, and configure departments. Define designations with capability bundles to control exactly who can do what.
Connect Lead Sources
Hook up Facebook Lead Ads, Google Ads, and Instagram via webhooks. Leads flow in automatically, get deduplicated, and land in your pipeline.
Automate & Close
Set up auto-assignment rules, follow-up reminders, and status triggers. Your team focuses on conversations while Setu handles the rest.
Built for scale from day one
Setu uses true multi-tenancy with complete data isolation between organizations. Each tenant gets their own branding, project-scoped access control, and per-user capability grants — without sacrificing performance.
- Isolated data per tenant with project-level scoping
- 17 fine-grained capabilities with designation-based defaults
- HR-approved project team assignments
- Custom logo, colors, and email branding per tenant
Simple, Transparent Pricing
No per-seat charges. No hidden fees. Pay for what you need.
Starter
For small teams getting started with CRM
- Up to 3 projects
- Up to 10 users
- Lead management + Kanban
- Basic reporting
- Email communication
- Standard support
Growth
For growing teams that need automation
- Unlimited projects
- Up to 50 users
- Everything in Starter
- Automation engine
- WhatsApp + SMS integration
- Advanced analytics + exports
- Inventory + booking
- Priority support
Enterprise
For large organizations with custom needs
- Everything in Growth
- Unlimited users
- Custom integrations
- BYOK provider config
- Scheduled reports
- GDPR data export
- Dedicated support
- SLA guarantee
Ready to streamline your sales?
See how Setu CRM can help your team capture more leads, close more deals, and grow faster. Request a personalized demo.